Viewing vs.Reading
The pace of reading, clearly,depends entirely upon the reader. He may read as slowly or as rapidly as he can or wishes to read. If he does not understand something, he may stop and reread it, or go in search of elucidation before continuing. The reader can accelerate his pace when the material is easy or less than interesting, and slow down when it is difficult or absorbing. If what he reads is moving, he can put down the book for a few moments and cope with his emotions without fear of losing anything.
The pace of the television experience cannot be controlled by the viewer; only its beginning and end are within his control as he clicks the