Personal Statement
Program Applied: Media Studies
As the merger of media operations of J. Walter Thompson Advertising and Ogilvy & Mather Advertising, MindShare plays a paramount role in the area of media communication the world over. It is very fortunate that I, a female who has graduated from the School of Journalism and Communication of Peking University, have been qualified to work at its Beijing Office. On account of my professional dedication, my academic background and solid knowledge in media communication, I have now become the youngest media planner in the IBM Team, the elite team in the Mindshare”s Beijing Office. As media planner, I have been responsible for taking care of one of the most important parts of
