Topic 2: Domestic market share of different car brands
From the bar chart given above, we can observe that the market share of different brands in domestic car markets experienced some changes during the past several years. The car market share of Chinese brands increased markedly from 25% in 2008 to roughly 35% in 2009. During the same period , the proportion of Japanese brands decreased sharply by nearly 10% from 35% to 25%. The percentage of American brands remained unchanged at 15% from 2008 to 2009.
The bar chart reveals that there exists some difference in the development tendency among different car brands. What exactly contribute to this phenomenon ? Reasons can be listed as follows: for one thing, the Chinese government has issued some preferential policies to protect and promote the rapid extension of domestic automotive industry. Moreover, with the decline of the prices of domestic cars, people in mounting numbers are more inclined to choose them. As for Japanese car brands, its loss of customers can be attributed to the “Recall Crisis” and low price performance ration.
To maintain the leading position, Chinese automotive industry should spare no efforts to improve their capabilities of products innovation, service awareness and continue to lower its prices. Only in this way can the car industry enjoy a sustainable development. (208 words)
