1. Start by selecting the right airline - you can check out a list of all airlines around the world and their safety records on the Aviation Safety Network. Selecting the right airline is a vital first step.
2. Where possible, pre-book your seat. Statistically1, the rear of the aircraft is safer and aisle2 seats will allow you to get out of the aircraft quickly. Never sit in a seat more than five rows away from an emergency exit and always count and remember the number of seat rows between you and the nearest exit.
3. Familiarise yourself with your nearest exit and visualise how you would get there in an emergency (bearing in mind that there will be general panic and other people clambering to reach it as well).
4. Do not remove your shoes before take-off. If you need to get off the aircraft quickly, or if there's a fire, you will be glad of your shoes. Remember also to have them on for landing. Most incidents happen at take-off or landing. Avoid travell